And the Winners are...
"We are proud to celebrate the tenth edition of this Award that this year achieved a new milestone with more than one thousand entries from all over the world: Top Award is an important opportunity for us to reward the creativity inspired by paper by comparing projects of different kinds and different origins” . Chiara Medioli, Fedrigoni marketing director
The Museu del Disseny in Barcelona was home to the final award ceremony that unveiled the winners of the tenth edition of the Top Award 2017 and the inauguration of a major exhibition titled Excellence in paper that celebrates the history and evolution of the Award sponsored by Fedrigoni as a way to promote quality and elegance in projects implemented with its special papers.
15 overall winners and 3 special mentions were selected from 1116 entries from designers, creatives, printers, publishers and final clients in the five competition categories: Books, Corporate Publishing, Labels, Packaging and HP Indigo Digital Printing. A record edition that attracted projects from all over the world, from Europe to Australia by way of Colombia and the United States, representing major international brands and small local companies alike.
The winners were selected by a jury made up of some of most talented people in the world of graphics and publishing: Simon Esterson, designer and art director, awarded the Art Director of the Year for Fedrigoni's "Pulp”; he was joined by Xavier Bas Baslé, designer and label expert; Jane Hyne, Production Director of the National Gallery Company; Thomas Manss, communication consultant and founder of the London branch of Thomas Manss & Company; Petra Roth, specialist in deluxe packaging and consultant for major international cosmetic houses. Assessment focused on aspects such as innovation and creativity, the final quality achieved, printing techniques and the ability to exploit paper and its expressive potential.
The winners of the first prize in the Top Award 2017 are: in the Books category: Jde O To Aby O Neco Slo, Typograf Oldrich Hlavsa by Tomadesign, Czech Republic; for Corporate Publishing: Ysl. Mon Paris by Opero srl, Italy; for Hp Indigo Digital Printing: Off Black Magazine by F E Burman Ltd, United Kingdom; for Labels: PIQUENTUM Sv. Vital by Etikgraf d.o.o., Croatia; and for Packaging: Adega Velha 6 And 12 Xo by MANUFACTURAS AÉME, LDA, Portugal.
The Excellence in paper exhibition brings together all the best in international graphic design in a show of winning projects, alongside the special Collateral section with some of the most representative projects from several countries taking part. It will be open to the public until 23 March 2017 in collaboration with the Spanish ADG-FAD, Art Directors and Graphic Designers Association.