PULP 17

The seventeenth edition of Pulp, made for Fedrigoni by Eye magazine.

The seventeenth edition of Pulp features a fascinating array of graphic design and designers from around the world, including Italy’s Silvana Amato, Thailand’s Minchaya Chayosumrit and legendary book designer Irma Boom from the Netherlands.

There is also an extensive, and beautifully shot photo feature about the people and production techniques behind  Fedrigoni Arena®, the widest range of white papers that Fedrigoni has produced in recent years. Pulp 17 was printed in Italy using the new Fedrigoni Arena® papers throughout.

 

  • In "The great white way", photographer Philip Sayer visits the Varone and Verona mills to capture how Arena is made as well as picturing many of the people involved its development. Fedrigoni Group Marketing Director, Chiara Medioli,  describes Arena (which comes in four shades and three textures) as "a Swiss Army knife for white paper".
  • ln "Through the eyes of Avedon", Patrick Baglee reviews a new book that celebrates the rarely seen advertising work of the great American photographer Richard Avedon.
  • In "Print lessons", Sarah Snaith talks to Thai designer Minchaya Chayosumrit, whose deceptively simple-looking screenprints aim to increase understanding of the print process.
  • For the regular "People and paper" feature, Paolo Ferrarini interviews Silvana Amato. For Amato, design is not simply a matter of taste – it is a marriage of form and content based on culture, history and context.
  • "No borders" is a piece about the fourth edition of Graphic Days Torino (Fedrigoni is a sponsor) which takes place from 3-6 October 2019. Pulp 17 features Thonik, Cachetejack, High on Type, Olivier Kugler and Studio Feixen, who are all speakers at the event, which has an emphasis on ‘integration’.
  • John L. Walters interviews graphic designer Irma Boom and publisher Barbera van Kooij, the redoubtable duo behind the printed output of Amsterdam’s Rijksmuseum.

 

 

Pulp 17 was printed on papers made in Italy by Fedrigoni including Arena Extra White Smooth 140 g/m2, Arena Ivory Bulk 120 g/m2, Arena White Rough 140 g/m2 and Arena Natural Smooth 140 g/m2. The cover, printed on Arena White Smooth 250 g/m2, features a portrait of Irma Boom taken by Robert Billington.

The printing was managed by L.E.G.O. in Vicenza, Italy.

 

The award-winning Pulp journal is produced for clients and customers of Fedrigoni Papers and is published in three international editions, each in two languages: Italian/English, French/Spanish and German/English.

Artists, illustrators and designers worldwide are welcome to approach Pulp with anything of interest made using Fedrigoni or Fabriano papers. Please contact the Pulp editorial team at pulp@eyemagazine.com.

Design and printing professionals who wish to read a copy can buy Pulp clicking here.

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